PERSONAL is spontaneous and fathomless . BUSINESS is specific and focused. (BUSINESS, or “GOAL ORIENTATION”) I believe the key PRINCIPLES to follow in one’s PERSONAL EXPRESSION, PERSONAL RELATIONSHIPS: –INDIVIDUALITY and (personal) CONGRUENCE -SPONTANEITY and EXPLORATION –MINIMALISM and RESERVATION and MYSTERIOUSNESS I believe in BUSINESS it’s mostly the opposite: -NOT about you but about …