We live in a time of overabundance of options
You don’t just want more rubbish — you want more value
You don’t just want more noise — you want more substance
More options can entail greater probability of finding the best fit
This is not always necessary however
There can be no extra benefit coming from the increase in options
There is however cost
The cost of overabundance of options is that of energy spent sorting through them and making a choice
The cost may outweigh the benefit
Equally attractive options are the greatest trap
Equally unattractive options are the greatest trap
Since they are equal — there is no benefit from analysing and choosing
There is however cost of expanding all that energy and cognitive resources
And then there is the real risk of failing to make a decision at all
Furthermore — this overabundance of options creates a belief that there must be a clearly superior option
It’s intuitive to believe that in a large group there is a great variation in quality
But is there, really?
Sometimes there exists a far superior option
You will expand your cognitive resources in order to reveal it
The cost incurred will be compensated by the superiority of the option chosen
But how do you decide when it’s remunerative to make a careful choice — and when it’s not so relevant?
In the past you only had so many options
Therefore you only had so many choices
Today you have infinitely many options and infinitely many choices
Everything you do, everything you look at — competes for your attention and inundates you million things to choose from
You take each choice more or less seriously — like the species which remembers the great famine
You take each choice more or less seriously — intoxicated by marketing and fallacious belief that there must exist a clearly superior option in such a large group
You take each choice more or less seriously — tempted by the promise of the path of least resistance, tempted by the promise of pleasure
It’s clear our instinctual attitude towards DECISION-MAKING is inadequate today
The choices we are faced with every day are insignificant, trivial, stupid
We are beguiled by false possibilities, false advantages, false shine, false meaning
wasting our time choosing the colour of our car, deciding what movie to watch, scrolling mindlessly through abhorrent social media waste, weighting false pros and false cons in a false important decision,
It’s all a distraction
and waste of energy
What’s the cure for noise?
SIGNAL
What’s the cure for maximalism?
MINIMALISM
What’s the cure for indecision?
DECISION
Set boundaries to how much NOISE and NONSENSE you permit into your life
Set limits to how much time you are willing to waste on insignificant decisions
Minimize your lifestyle, focus yourself
Realize when the optionality is false, when the extra options provide no advantages — and waste no more time on them
Learn to make quick decisions and standing by them
You will be tempted by false promises but don’t fall for that
Always keep your eyes on the prize, don’t get distracted
Know what you want and focus on that — don’t get distracted on thousand false options
Keep it simple, focused
And when you have a real problem — THEN go search for cool solution
When you need an extra option — THEN go looking for options
But resist the glamour of false possibilities — you don’t need that shit
The value is not that which begs for your attention
The value is where YOU put your attention