Extreme urgency is a form of creativity

It’s creativity applied to SOLVING the problem… faster

 

We get more creative when the problem is more hard

We create a solution

That’s what creativity is for, as far as I’m concerned

 

We don’t customarily think of speeding something up as a CREATIVE process

We think of a work of art — we don’t ask how fast it was created

We behold a marvellous piece of engineering — we don’t ask how fast it was developed, tested, built

In the history book we don’t value it more because it was done faster

It may be an interesting footnote, interesting trivia — but the story is there because the product was momentous in the first place

 

…Except this is now how this world works, is it

History books don’t care how long you took…

…provided you actually took no longer than your lifetime!

Provided you didn’t DIE before you finished

Provided you didn’t go BANKRUPT before you finished

 

Don’t get me wrong, great things take time to mature

Just NOT TOO much time

 

When people tell you to NOT rush, to take your time, to DEDICATE yourself — they mean:

-go into greater detail

-don’t give up too early

-and pay your DUES by dedicating ton of precious time of your life to this project…

-…time others are not willing to spend…

(…or else it would have already been done!)

 

But what they forget to tell you is that there is only SO much time,

That NOTHING is BEYOND URGENCY

Because time is the most scarce resource of all

Even if you have your ENTIRE LIFE for it — that is VERY little time

 

I am not a believer in stupid rushing,

You can rush and still be slow and ineffectual

I’m not a believer in hand-waving

And I’m not a believer in grand words

All that is just the window dressing

At the end your seriousness boils down to:

-setting a goal

-making a reasonable plan

-setting time frame

-AND actually making it happen

That’s seriousness

Everything else is window-dressing

 

And if you set a hard goal, too hard…

you can start crying, you can start boasting, you can start running your mouth — I don’t care

I only care if you did it

And if you want to do it — you will have to be creative

Nothing more

Your effort and work — is just a resource like any other

It’s how you manage it which matters

If the goal is impossibly hard — you will have to be impossibly creative

 

AND LIKEWISE with time

If you set impossible deadline — I don’t care what you say now

NOR do I care how hard you tried

If you fail — it’s your fault that you set impossible time frame. Do better

And if there’s a tiniest chance to do it…

…then go for it — and you will have to be unbelievably creative

 

Indeed, let me reiterate

The ORIGINAL purpose of creativity is solving problems,

and if you solve them truly beautifully — it’s artistic, elegant

URGENCY is merely yet another problem to solve

AND,

if you set a hard goal — chances are you will NEED some urgency

before you run out of energy, time and capital

 

Again,

Urgency is not running around like a fucking chicken with its head cut off

It’s not setting ridiculous deadlines, although some mad lads thrive in such delusional environment

It’s BEING CREATIVE

And UNDERSTANDING VERY WELL that this TIME is THE MOST PRECIOUS RESOURCE

So there’s NEVER time to just slow down

 

And again,

Not in a pejorative sense, as if there’s never time to relax, never time to smell the roses,

There’s NEVER TIME to CEASE being UTMOSTLY CREATIVE

There’s NEVER TIME to just offhandedly give up time, give up this absolute WEALTH,

It must at every moment be deployed with utmost care, reverence

And then deployed in the most creative way, using all the powers of intellect and imagination