If it sounds like nonsense it may as well be nonsense.

If it sounds like nonsense – you will not spend much time looking at it.

One must be economical with his use of acumen. You can’t spend an hour looking at some stupid statement only to prove it is stupid.

Nowadays it’s twice as important. You basically have the entirety of human thought at your fingertips. One google away. There is no time to waste.

 

If it sounds like nonsense it may as well be nonsense.

I don’t care how profound your thought is if you fail to convey it.

I will listen to someone who can convey it, instead.

 

If it sounds like nonsense it may as well be nonsense.

If someone doesn’t understand what you mean – it is effectively nonsense to him.

 

Too often the form is overly complicated. Is it some kind of signaling? Screening? Pretense? What’s the point?

Make it as complicated as it has to be — and no more!

Use as complicated language as is necessary not to oversimplify.

If it sounds like nonsense it may as well be nonsense.

 

Too often the form is oversimplified. Are you dumbing down to your audience? Are you so desperate you must prostitute your message to the masses?

Or perhaps you yourself don’t even understand what you are trying to say. This is quite often the case with intuitive, experiential insights. Verily, some insights cannot even be conveyed! It is however deplorably sloppy to blabber and disseminate such half-meaningful half-nonsense half-truths merely because one failed to unravel the essence.

If it sounds like nonsense it may as well be nonsense.

 

Too often the form supplants the message. The very disease of writers.

There is nothing wrong with art for art’s sake and craft for craft’s sake. It is however a fraud when plausible-sounding writer’s rambling passes up as “knowledge”.

Any nonsense can be made (made up!) to sound insightful, knowledgeable, inspiring, and above all — aesthetic. This is the very perversion of aphorisms. Their aesthetic quality distracts from their meaninglessness.

If it doesn’t sound like nonsense it may still be nonsense.

 

There’s no time! Attention is the new currency!

Don’t talk nonsense!

Know what you are trying to say — and convey it intelligibly!

Understand how important this is.

Don’t be a fraud either! Don’t let the form beguile you.

Don’t speak unless you have something to say — then say it articulately.

And beware of the charlatans yourself! Beware of the marketers! Beware of the writers! Beware of great speakers and charismatic leaders!

Beware of nonsense. Don’t produce nonsense. Make sure it doesn’t sound like nonsense.

If it sounds like nonsense it may as well be nonsense. And sometimes it’s nonsense anyway.